Earth Mom Mantra - "Personal Accountability Thru Responsible Spending": We are dedicated to the proposition that for meaningful environmental safeguards to endure, our spending habits must begin to lead the global business community to the key realization that the implementation of Eco-Friendly practices across every spectrum of commerce is the only avenue available to their long term prosperity.
Translation:
By learning how to reward with our patronage only the most Eco-Friendly
enterprises, we will quickly begin to change the mindset of how global
commerce approaches their environmental responsibilities. Major corporations already know that in order to placate their buyers, stock holders and governmental regulations, that there is a need to become ever more cognizant when it comes to considering the needs of the environment. Using your pocketbook each and everyday to vote in concert for the most "Eco-Friendly" companies, will have a huge and lasting impact in our lives and in the lives of our children.
Evolution: Charles Darwin had a big idea, arguably the most powerful idea ever. And like all the best ideas it is beguilingly simple. In fact, it is so staggeringly elementary, so blindingly obvious that although others before him tinkered nearby, nobody thought to look for it in the right place. Such is the case for Earth Mom. Millions of years in the making, she's been hiding in plain sight since maps of the world were first detailed over 500 years ago. The global acceptance of her image offers the promise of awakening everyone to the scale of the problems we now face. Let's not allow our trash and garbage to needlessly defile her image when so many alternatives are available.
Details: By becoming an Earth Mom member and learning and adopting our simple
philosophy, you will help us to collectively spur the global business
community into making the types of important decisions that always come down on the
side of the environment. As an educated and informed global organization, we intend “to reward with our patronage, only those business entities who are most committed to preserving the global environment.” This means dealing with businesses who are concerned with the pre-production, manufacturing and post consumer affects of their products and services. Entities who consistently strive to build environmental protection into all facets of their operations as a way of doing business, will land at the top of our preferred list of approved suppliers. As we grow into a global organization with millions of members, our collective buying power will provide us the ability to filter out and reward only those business entities who most wish to do right by the environment.
Elegant Solution - The Law of Natural Selection: According to Wikipedia, “Natural Selection is the gradual, non-random process by which biological traits become either more or less common in a population as a function of differential reproduction of their bearers. It is a key mechanism of evolution.” This all sounds a bit complicated especially when trying to apply it to a global business model. Perhaps “Survival of the Greenest” is a concept easier to grasp for our application. As our practice of rewarding only the most environmentally compliant companies begins to take hold, offending companies will either strive to clean up their act or quickly become insolvent as their products are ignored by a significant portion of the buying public. We wish no ill on anyone but rather hope to awaken and inspire the mindsets of those who may tend to put profits ahead of pollution.
Compliance:
As part of our network, each member is asked to examine their
household, their workplace and then begin to vote with their
pocketbooks. To be certain their own workplace benefits from our
collective buying power, each member is going to want to insure that
their place of employment is committed to enforcing certain minimum
environmental standards. In time, we will have active Earth Mom members
inside business operations all over the globe who will independently be
encouraging and monitoring company actions from the inside.
Significance: Technology now provides a means of applying our new tool en mass all around the globe. As the ranks of our organization begin to grow exponentially and infiltrate the workforces of businesses around the world, it will become increasing more difficult for polluting companies to dissolve away only to pop up again in other places under new names. They will be held to higher standards from within and will find they must adapt to the demands of the marketplace if they wish to prosper.
Your Role: If you’ve often wondered how you can truly make a true difference with regards to the environment, here’s your big chance. As an integral part of the Earth Mom Global Organization, you will be asked to first educate yourself as to all the ways that global industry can impact and evade their environmental responsibilities. Next, examine all the areas closest to home for improvements that can be made within your own sphere of influence. Once you've become somewhat of an environmental expert, you're ready to begin empowering those around you to do the same. By then, you’ll we’ll be ready to begin pooling your individual buying power together with multitudes of other Earth Mom members, to achieve the caliber of long lasting change we all seek. By combining our global purchasing power, we can entice any entity large or small to make the caliber of changes required to fully appreciate the rewards of our patronage.
Effectiveness: As we grow in numbers, our solution offers the promise of providing quick and effective results in weeks and months instead of years and decades (if ever) using existing channels of commerce. We can collectively put a swift and permanent halt to the bad environmental behavior of any business on the planet simply be rewarding others in industry who more attuned to the environment. Within months, the buying power of our organization will easily transcend any barriers created by geographic borders, ethnic divisions and all political, religious and governmental boundaries. That’s a scary proposition for companies that regularly spend tens of millions of dollars on lobbyists and other forms of political entertainment in an effort to skirt laws deemed to be in the best interest of our planet.
Momentum: Many smart business people have realized the magnitude of the impact this trend is already having on global business and have begun to adapt by implementing "Eco-Friendly" choices on their own. Those entities that fail to recognize the power our organization represents and adapt accordingly, will fail to survive while their competitors thrive.
Technology: Big business already employs the use breaking technology to identify purchasing patterns and spending habits many of us don’t even know we have. Becoming familiar with our personal habits is smart business on their part and although some people don’t like the intrusion, this type of purchase tracking is likely here to stay. But that technology can also cut the other way to isolate manufacturers who put additives in our food or poison the environment on their way to record profits. Smart phones, tablets, I-pads, etc., can all be used to seamlessly integrate in the caliber of information we need to make informed Eco-orientated decisions. Through the use of Eco-rating business and product codes, every Earth Mom member will be able to automatically locate and judge the environmental impact their individual purchases may ultimately have upon the environment.
Major Achievable Goal I:
Although many entities post examples of their environmental commitment
on their website, those pages are often very difficult to find. One prime objective is to provide a simple yet uniform method for
anyone to easily access the posted environmental policy for every
business entity on the globe. Look for our new Earth Mom Icons to join the ranks of Facebook, Twitter and others regularly displayed on every major website face page.
Action: Once informed and armed with the electronic apps and other tools, you can begin to automatically filter your purchases and set alarm levels to keep certain products from accidentally being purchased. From there it’s up to you to decide which businesses to reward and which to ignore. Imagine instantly informing each manufacturer you ignore as to reason you’ve chosen an Eco-friendlier competitor’s product over theirs. That is the power you will soon hold.
Impact: One voice may garner the interest of a manufacturer, a hundred voices will get their attention, a thousand voices will begin to effect change. Within months, we will be an organization of millions who no longer wish to drink or bathe in tainted water, consume “acceptable” levels of toxins and pesticides in our food nor allow hundreds of square miles of our ocean to remain a plastic garbage patch capable of irreparably damaging our blue oceans.
Examples: Most large public corporations are already way out front when looking for ways to be “one with the environmental movement”. They’ve not only learned that practicing Eco-friendly ways can save them considerable money, but also that selling Eco-friendly products can improve their sales. They already possess the internal motivation that we as an organization plan to harness world-wide for all business whether large or small.
Transparency: At a glance, it’s difficult for the average consumer to find and comprehend information on the level of commitment any business entity is willing to make toward protecting the environment. Why? Because no uniform format for conveying the comparison of one company’s efforts against another exists. That was until now.
Major Achievable Goal II: Another of our major achievable goals is to get technology up and
operating on behalf of our membership so that we can quickly begin to
compel global business enterprise to never again be willing to
compromise the long term needs of the environment in pursuit of short
term profits. Within a few months, intel will be available in real time directly to you via smart phones and tablets. You'll not only be able to choose between eco-friendly products and manufacturers on the fly, you'll be able to easily tell others why you chose their competitors products instead of theirs.
Intel: The use of UPC bar codes in the seventies, were first met with a lukewarm reception. The technology was unproven, full of glitches and skeptics claimed it was Big Brother’s way of tracking us. Today with the same technology continuing to evolve, bar codes provide information, help controlling global business operations and keep costs lower than possible without their existence.
Evolving Technology: QR code technology picks up where bar codes leave off making it possible for virtually every smart phone owner to provide valuable feedback direct to manufacturers at the time of purchase for all to see. RFID can be harnessed to instantly bring up environmental data on products made by concerned manufacturers. Organizations such as Walmart have already explored mandates requiring eco-ratings on all products they offer.
Sound complicated? It’s actually not. Is it a system we can have up and operational by this time next week? Definitely not. But given the viral nature of the Internet and propensity for the human race to act sooner rather than later in their own best interests, it’s a modest goal that can be accomplished within months rather than years. It’s said “a journey of a thousand miles starts with the first step”. This is a journey of just a few miles we can all finish together. The finish line is already in view. Join us today and help us take our first step toward insuring we have a pristine green planet to pass down to future generations.
That’s it! As our organization continues to grow, the effectiveness of our goal in rewarding eco-friendly businesses will begin to snowball. As we evolve, the process will become fast, painless and a transparent part of making our organization the most effective tool ever for protecting the environment. Businesses that fail to comply with minimum environment standards as set by our members will either see their sales shrink significantly risking their future, or make the needed changes to their harmful ways.
In the Meanwhile: We have to learn to work in concert with businesses everywhere to help them identify any wasteful, polluting areas where we feel they can improve. But before we begin pointing fingers, we have to look around our own households and asses they way we as individuals are treating our household environments. No matter how “Green” you feel your practices may already be, we can all agree that there is always room for improvement. For this reason, we have assembled a system of eco-friendly checklists to help you review your own households before you begin worrying too much about those around you.
Benchmarks: The first indicator that we can be successful as a global organization is when you begin seeing one of three new social media icons begin to appear all over the web. During the time while you’re busy educating yourself, improving your environmental practices within your own households and spreading the love (Earth Mom), we’ll be be busy asking global businesses to become accountable for their environmental practices.
New Social Media Icons: What do these three icons mean? Many businesses have yet to establish a written eco-friendly policy for the benefit of their organization. Others have bent over backwards to become better stewards of our environment, but you have to dig through pages and pages sometimes to find their “green policy” page. We hope that each will join our organization and become the type of model business for all to appreciate. Those that don’t join will probably adopt the standard recycling logo we’ve always known. Those that do join you will see our new R logo. Either logo will serve to direct you to this business entities environmental policy page.
Join Now – It’s Free: It’s up to you to join an organization intent on handing down a pristine environment to future generations. Whether you choose to join with us or find another worthy organization that can demonstrate real change, it's important we all act in concert to clean up our planet and stop the few from poisoning the many.
About the Earth Mom Foundation: Our foundation is dedicated to the belief that 100% of every dollar donated, should go to help achieve the goals of each of our many causes. Our foundation is comprised 100% of administrators and volunteers who seek to give back to the world.
About the Earth Mom Organization: EarthMom.org is a for profit entity that aspires to be held up as a “Green” orientated company worthy of emulation. 5% of all sales revenues (no matter the profit) are slated to be donated directly to the Earth Mom Foundation along with 10% of all membership, sponsorship and affiliate fee income.
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