Our Strategic Global Mission: We aspire to see a day when every business entity on the planet adopts and posts an environmental policy of their choosing onto the world wide web for all to view.
Change begins with commitment. Commitment is most effective when reduced to the written word. Commitment can be motivated by the collective commerce we have to offer. As a group, we have the power to motivate global commerce into becoming
increasingly more accountable for reducing their environmental
footprint. If we choose as a global organization to reward with our patronage only the most
responsible business enterprises, then soon only the most responsible enterprises will remain.
Darwin first recognized the phenomenon now widely known as the Law of Natural Selection. Pure market demand unfettered by government intervention is proven as a means to best spurring the world economies. Nearly 70 years ago, Ghandi drastically influenced British commerce half a world away by advocating the practice of home spinning Khaddar as a means of removing their dependence upon imported goods.
In the end, Ghandi's passive, peaceful methods convinced Great Britain of the wisdom of packing up and leaving India. By binding together the power of these two lessons taught by these great men, we to can collectively inspire business enterprise all around the globe very simply and effectively, to commit to approaching our environment in the friendliest possible manner and to thus thrive accordingly. Our passive, peaceful approach is simply to reward good environmental behavior. In doing so, we too may change the world.
Darwin had the power of the written word and Ghandi the watchful eyes and ears of the world press. In modern times, we have the power of social media where technology can garner the attention of tens of millions of people in a single day. You are one of these people. Earth Mom gives you the power to act in a way we can all appreciate and respect.
We propose that by increasing the demand for products and services provided by ever more "Eco-Friendly" enterprises, we can immediately begin to reduce pollution on a global scale. Join Earth Mom today. We'll show you just how easy it can be to help save the planet as you go about your normal day.
 The Earth Mom Icon is the universal symbol of a new commitment between global commerce and Earth denizens. Our success is based upon our joint willingness to act more responsibly on behalf of the environment. It's a simple commitment that everyone can and should make for the benefit of the planet and everything that depends upon her for life.
Soon the Earth Mom Icon will begin appearing almost everywhere you shop. Whenever you fail to find her image posted near a store entrance, you find an opportunity to offer a subtle introduction. As an Earth Mom member, you'll be encouraged to introduce our program to places where you shop. Not everyone will be on board at first, but soon, there will be no excuse for rewarding those who fail to make any type of written commitment.
Eventually it will be up to each enterprise to access our website and decide if they wish to make the same simple commitment we're asking of millions of other global enterprises. On your next visit to any store, look for the "Earth Mom Compliant" sign located near their main entrance. Earth Mom provides a subtle yet highly effective means of garnering the attention business owners who continually seeks ways to increase their sales. We represent one more way for them to do so.
 Any successful business person will tell you a written commitment either to yourself or to others is a powerful long term motivator. The act of any business entity making a written commitment for all to see is very likely to spur to those to action who may not otherwise value our beautiful blue planet over profits. Publishing this commitment to the web means the eyes of both employees and patrons will be upon these entities, helping them to appreciate the wisdom of keeping to their promises. Failure to publish a commitment and adhere to it will likely translate to being overlooked by a growing community of eco-conscious buyers.
 To successfully motivate global commerce into acting more responsibly, we first need to attract the masses who are willing to be held accountable on their own home fronts. As hundreds, then thousands begin to lessen their own impact and act in concert by asking more from the businesses we patronize, our combined purchasing power will quickly become apparent. A highly effective means of exacting change within weeks and months rather than in years and decades will easily be within our collective reach. So what are you waiting for?
 So take your first step, join our ranks, make your pledge, implement a few household changes, tell a few friends and you'll soon begin to see how easily we can exact the type of changes required to keep our planet pristine and beautiful for many generations to come. It's a free and it's so easy to become part of a global solution. If not now, when? Click Here to get started.
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